Apple is always in news due to iPhone, this time leaks are suggesting the tech-giant is planning to launch it's a cheaper phone, iPhone SE 2. If it's legitimate, the part was likely stolen from a Foxconn factory, and it tells us a few things about the iPhone 11's design.
Hence, the base-end 64GB storage model will be available at Rs. 59,900 (MRP: Rs. 76,900) whereas the mid-end 128GB storage variant and top-end 256GB model will retail for Rs. 64,900 (MRP: Rs. 81,900) and Rs. 74,900 (MRP: Rs. 91,900), respectively. In India, it's $867 for the iPhone XR starting price - while the average median income is $616.
"The focus of the price cut exercise is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR - it's more bang for the buck", said Rushabh Doshi of research firm Canalys.
The new pricing doesn't exactly make the iPhone XR cheap. It is a limited time offer and the buyers holding HDFC debit and credit cards can get additional 10% cashback, bringing the price of iPhone XR to Rs 53,900. However, this price is applicable only for HDFC Bank customers.
Accoding to the report, Wistron, which past year announced plans to invest Rs 3,000 crore in the Narasupra industrial sector in Karnataka's Kolar district, started Apple operations with assembling low-end iPhone SE and later iPhone 6S. The temporary price drop in the iPhone XR comes days after it was reported that Apple may start making its newest iPhones in India.
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The limited offer brings down the price of the iPhone XR by nearly Rs 20,000. The change in pricing of the iPhone XR is a short-term promotional offer.
It's also uncertain whether Apple will officially decrease the iPhone XR's price on its Indian website.
Prices for the two other XR variants have also dropped.
But with a share of just 1 percent of India's entire smartphone market, Apple responded a year ago by revamping its sales and distribution strategy.
The trial run of the iPhone X range of devices will come before Foxconn starts full-scale assembly at its factory outside Chennai, the people said. India is one of the most expensive countries to buy an iPhone.