A national rollout of Impossible burgers at the King's 7,200 locations would more than double the total number of locations where the patties are available, according to the Times.
Vegetarian burgers may finally be getting the recognition they need to go mainstream.
The fast-food chain is developing the product with California's Impossible Burger, which provides meatless burger for Red Robin, White Castle and many other restaurants. The Impossible Whopper will also cost a bit more than the meat sandwich (approximately $1 more) to offset the cost.
Burger King rolled out a meatless version of its signature Whopper in 59 stores around St. Louis, Missouri Monday, becoming the latest fast-food joint to serve up plant-based patties.
"Burger King represents a different scale", he said. The usual Whopper toppings are included on the no-meat patty. The plant protein startup recently revealed a new recipe, created to look and taste even more like meat. McDonald's, like most major fast-food companies, doesn't offer meat-free burgers in the USA, though it recently introduced chicken-free vegan nuggets in Norway.
"Impossible Burger's heme is made by fermentation, and it's the key ingredient that makes our burger extra meaty", the video says.
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Burger King, known for meaty excess in the USA, is now selling a plant-based burger.
The field is growing, with new entrants like Beyond Meat, backed by Bill Gates, competing with The Vegetarian Butcher, recently acquired by Unilever.
"It's a big trend", said Alain Oberhuber, an analyst at MainFirst in Zurich who has tasted Nestle's meat substitute product.
Pat Brown, chief executive of Impossible Foods, confirmed the news, saying people should think of it as "a "meta" April Fool's Joke".
Burger King's new burger may not please budget-conscious customers, though. Carl's Jr. partnered with Beyond Meat in January 2019 to provide a plant-based "Beyond Burger" on their menu, according to the company.
Nestle S.A.is planning to debut its "Incredible Burger" soon in Europe.
Impossible Foods has already raised more than £300m.