In addition to quitting markets in Western Europe, Infiniti will also cancel production of the Q30 and QX30 at its manufacturing plant in Sunderland UK. Nissan showrooms are expected to honour Infinti aftersales and warranty commitments from early 2020.
Japanese peer Honda has also curbed investment in Britain, and plans to close its United Kingdom vehicle plant in southwest England in 2022 with 3,500 job losses. Nissan says it is working on reallocating the staff within the business.
The company restructure will see it pull out of Western Europe altogether due to poor sales, and instead concentrate on its largest growth markets, specifically North America and China.
Infiniti's retreat from Europe marks an end to an 11-year effort to establish the brand in one of the world's most competitive markets for luxury cars and the home of premium marques including Volkswagen AG's Audi, Daimler AG's Mercedes-Benz and BMW AG's namesake brand.
INFINITI and Nissan Motor Corporation are confident in this restructuring plan for the long-term vision and success of the brand, for its employees, customers and shareholders.
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The departure from Europe is only partial, as it will affect the carmaker's operations in the Western part of the continent.
In addition, the automaker promises, it will work to find alternative opportunities for any employees who would be affected by its withdrawal from Western Europe.
Nissan employs about 200 workers on Infiniti production in Sunderland.
We mentioned that one of the markets the brand will focus on is the USA; it has work to do there, evidently, as 2019 sales to date for the automaker have dropped by close to 10% in comparison with the same period previous year. It will shift its focus to North America and China, and continue its smaller operations in Eastern Europe, the Middle East, and Asia.
In line with the trends in the industry, all diesel engines will be phased out, and the entire range of cars is to be electrified from 2021.