The Super Bowl has drawn at least 100 million viewers for the last nine years.
In years past, the Super Bowl MVP took home a new auto as a prize, but that tradition ended several years ago, so at least Gilmore won't be missing out on that.
That's the question plenty of fans, several analysts and even a few fellow professionals are asking after Gilmore and his New England Patriots defeated the Los Angeles Rams, 13-3, in the lowest-scoring Super Bowl ever.
The Patriots are 8-1 to become the first team to win back-to-back titles since they themselves achieved the feat in 2005, while the team they beat in Atlanta on Sunday is also 8-1 to triumph next year.
Lionel Messi reacted with passion after equalising for Barcelona against Valencia
Ernesto Valverde rested midfield passing machine Arthur, opting for Arturo Vidal , even though Sergio Busquets was suspended too. However, it was not without cost as he needed treatment for what appeared to be a dead leg shortly after equalising.
Meanwhile, oddsmakers at Bovada expect Rams and Patriots to face each other in the Super Bowl again next year, with both teams 7-1 favorites to lift the Lombardi Trophy. "I got out-coached", McVeigh said.
Brady again orchestrated the victory finally cracking open a tight 3-3 defensive battle late in the fourth quarter when he hit Rob Gronkowski with a 29-yard pass to set up a two-yard touchdown run by Sony Michel.
Brady, however, had the New England offense on the move ringing up 407 yards of offense but were their own worst enemy committing uncharacteristic errors.