It will spot if two different households that are clearly unrelated based on their geographical locations and preferences are sharing a single password. Now, in a country like India where piracy is still rampant and youngsters don't generally pay for watching the latest season of popular shows and films like Stranger Things, Bird Box and Black Mirror: Bandersnatch among many others, there's a rather simple workaround to the issue- credentials sharing.
Media research firm Magid found that 26 per cent of millennials share passwords for video streaming services. That may be the case for accounts with credentials that have been sold off to many users online.
Synamedia's machine learning program, called Credentials Sharing Insight, looks at where an account is being used, when it is being used, what content is being streamed, and what devices are being used to stream that content. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts".
While, according to Netflix, "the number of users that can stream at the same time will depend on your Netflix plan", those who pass on their credentials unlawfully can be chased and identified by an algorithm used by Synamedia. The system can nonetheless work out if the logins occur when the user is on a holiday or the password is shared with a family member who lives away from home.
But you have to pay a certain price to watch these web series, create an account and get a password.
NZ consulate in Melbourne receives suspicious package
It was not immediately known which countries' diplomatic missions in the national capital, Canberra, were affected. Two days before, a suspicious package containing white powder was found at the Argentine consulate in Sydney .
Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.
Meanwhile Parks Associates predicts that by 2021, $9.9billion of pay-tv revenues and $1.2billion of streaming revenues will be lost to password sharing.
Trials of the machine learning system have already begun, Synamedia revealed.