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The not-so-subtle dig at companies like Amazon and Google, which have an increasingly large presence at CES, highlights a significant point of differentiation for Apple.

It might not be clear to everyone why a nude pole-dancer is deemed more acceptable than a high-tech vibrator, but the CTA said the Ose, made by the startup Lora DiCarlo, "does not fit into any of our existing product categories" and thus should not have been eligible.

CES, an annual tech trade show in Las Vegas hosted by the the Consumer Technology Association that folks in the industry love to hate, is often best remembered each year not for the halls filled with things like motorized suitcases engineered to follow their owners - yes, really - but for the things that go wrong.

"Society needs to drop the taboo around sex and sexuality - it's a part of life and health that absolutely should be part of mainstream discourse", Lora DiCarlo founder Lora Haddock said in an open letter to the CTA.

Her decision to skip the event came several days after Ajit Pai, the chairman of the Federal Communications Commission, and several other scheduled federal government speakers told CES they wouldn't be coming because of the shutdown.

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Sarri has not lost his desire to sign Higuain and it is claimed the Argentine has given the green light to the move. He said: " A goal can change things, but if he is to continue here, he needs to take on responsibility .

The award was given to the Oregon-based startup Lora DiCarlo, a sex toy company, for its micro-robotic sex toy called Osé (pictured above).

They scored it highly enough for it to be among products recognised in the awards, she added.

Daily Star Online has approached CES and CTA for a response.

Interestingly, the CTA didn't seem to have any issues promoting sex toys for men. A robotic massager created to give women killer orgasms without involving men doesn't exactly fit, as CTA said, in that category. However, following a rough patch that's slashed more than $300 billion in market value in two months, Apple is using this week's CES conference to make a bold statement in a rather uniquely Apple fashion.

'From the exclusion of female founders and executives to the lack of female-focused products allowed to exhibit on the floor - there are demonstrable issues with diversity'. A scarily lifelike sex doll for guys actually launched on the floor of CES this year.