The move represents a concession from the United States company, which had previously encouraged iTunes users to buy its £179 Apple TV box as the best way to watch material purchased from its iTunes Store.
The introduction of AirPlay 2 support for smart TVs also comes amid rumours that Apple might unveil a low-priced Chromecast-style HDMI dongle for streaming video to televisions, rather than requiring a more expensive Apple TV set-top box. With this, the user can take advantage to expand any size they desire, even at an irregular 9x3, 1x7 or 5x1 screen sizes.
The announcements come a day after Samsung surprised the industry by bringing both Airplay support and an Apple iTunes Movies and TV Shows app to its 2018 and 2019 TVs. This means you can buy a TV right now that will get AirPlay 2 support when Samsung and Vizio release those updates later this year.
In addition, Apple says that you will be able to use Siri on your iPhone to start playback of specific movies or TV show on you TV such as Hey Siri, play Game of Thrones on my living room TV.
Besides access to iTunes, the smart TVs will also feature AirPlay 2 support - allowing users to stream videos, photos and music from Apple devices.
After more than a year of amassing original content deals to fill out its upcoming streaming video service, Apple has potentially revealed a hint about how it will distribute to the masses.
Kawhi Leonard’s return to San Antonio not just another game
This game with the Spurs and Raptors has been on everyone's mind since the huge blockbuster trade that went down this past summer. DeRozan had played 764 career games, 675 with the Raptors alone, before accomplishing the milestone.
Apple announced a partnership with Samsung, one of its fiercest rivals, on Sunday morning.
Meanwhile, LG is also bringing AirPlay 2 to all its 2019 ThinQ AI TVs, including the company's 8K OLED and LCD, and 4K rollable OLED TVs.
AirPlay 2-Enabled TVs: Samsung may have been the first to announce support for AirPlay 2, but Apple's webpage indicates that the feature is coming to 'leading manufacturers, ' so expect more announcements at CES and beyond.
Samsung and Apple have a weird history.
"Our non-iPhone businesses have less exposure to emerging markets, and the vast majority of services revenue is related to the size of the installed base, not current period sales".